Wask - Newsletter
This newsletter was designed with a clean and striking cohesion to introduce Wask’s “AI Marketing Agent” feature. A distinct layout was used in the workspace, placing the phrase “An Advertising Consultant That Thinks for You” at the visual focal point to clearly convey the benefits of the AI-based solution at first glance. The relationship between the headline and the description guides the user downward, enhancing engagement, while user visuals and the “6K+ users” social proof section strengthen the layer of trust.
The “Detailed Data Analysis” and “AI-Based Strategy” sections were created to present the concrete benefits of the AI Agent clearly and simply. The “Derrida” cursor next to the AI consultant serves as a subtle yet impactful micro-interaction that reinforces the idea of the feature acting as a genuine assistant rather than a mere tool. The question box beneath it visually anticipates the user’s potential questions, building empathy while making the AI’s function visible. In this way, the experience aims to go beyond a traditional CTA, creating a more interactive feeling that encourages user action.
